Logo Design Contest Tips for Contest Holders

Logo design contests are a rising phenomenon in the design world and are proving to be a profitable platform for designers, contest holders as well as logo design contest hosts. In case you are planning to have a company logo designed through a logo design contest platform, here are three basic tips for you.

Select Good Designers with Strong Portfolio

Most crowd-sourcing sites are fairly crowded out and while you will naturally get some attention there may be many designers that overlook your project. Those that really want to get the best value out of a logo contest can look at promoting it in order to attract more designers. Many logo contest sites can offer you upgrades that give your contest extra exposure on their site. If you are fairly active on the web then you may also be able to promote your contest on other websites, forums or blogs where design professionals gather.

Contest Duration

If you are not working towards a deadline then you may as well go for the longest contest duration possible. This will give designers time to find your project and collaborate with you as they perfect their concepts. However, any deadline must be clearly mentioned and you must only allow designers with good speed to work for strict deadline oriented projects.

Give Good Feedback
The whole process of running a logo contest usually takes around three weeks and you should be prepared to put in some time as you follow contest developments. Most logo contest websites have a system whereby you can rate the concepts that have been submitted and request changes. Communicate clearly with the designers so that they can make revisions that are to your tastes. If possible you should delete concepts that are way off base and that you know just won't be suitable no matter how much they are adjusted. By doing so you will make it easier for designers to follow your contest..

7 Tips To Create a Great Logo.

You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer's mind. That is exactly what a great logo design can do.
7 Logo Design Tips
Keep in mind that a powerful logo design:

• has a strong, balanced image with no little extras that clutter its look;

• is distinctive and bold in design, making it easy to see at a glance;

• has graphic imagery that looks appropriate for your business;

• works well with your company name;

• is done in an easy to read font;

• communicates your business clearly; and

• looks good in black and white, as well as in color.

Elegant Logo Design

So what are elegant logos and should you be interested in one? Here's one definition "...elegant applies to things stylishly graceful, showing good taste in behavior and appearance." With that definition in mind one could say that companies engaging in the arts, high fashion, and perhaps fine dining, would look for elegance in their design. The WWE (World Wrestling Entertainment Corporation) would have no use for an elegant identity. Good taste in behavior is not exactly in vogue with contemporary wrestling. But let's look at another definition of elegance: "pleasingly neat, simple, and concise." That definition could apply to practically all designs. Well, maybe the WWE is not interested in anything pleasing. The point is that the identity should match the company. So hard lines and shapes in a logo would not cut for any one of those "elegant" businesses mentioned earlier.

Simplicity: The Fundamental Principle

The really great logos out there all reflect this principle. Simple is elegant. It is also functional. Simple designs can be used on any media in any size or shape. They do not lose meaning and impact if they are reduced or enlarged or appear in Black and White renditions. Every element of logo design -- color, imagery, font style, font size, text, and enhancing effects -- should follow the principle of simplicity. Companies in businesses that truly need to convey elegance as style and taste may have a difficult time here. The tendency is to clutter things up as more and more features and enhancements creep in as a means of expressing elegance. Just keep it clean and simple and you won't go wrong.

Elegance in Color

Simplicity means minimal use of color. Most great designs use two colors, occasionally three. Many are black and white, like the Nike "swoosh." Colors have different meanings to people but few would consider blinding bright red or orange as "elegant" colors. Muted pastels are generally considered appropriately "elegant."

Elegant Fonts

Bold and boxy fonts may be dramatic and direct but few would call them elegant. Fonts with graceful use of serifs and breaking of traditional "straight line" usage are generally seen as graceful and stylish. Dramatic variations in font sizes are usually seen as jarring, not elegant. So if your fine dining establishment is called "Luigi's" don't present the letter "L" four of five times larger than the rest of the word. Making the "L" appear slightly larger than the rest of the name and graphically enhancing the bottom of the "L" might work fine.

Elegance in Enhancing Effects

Working with the name of the business and enhancing some its natural properties can often work. For example, suppose you own an art gallery called "Joe's Gallery." Okay, Joe is not elegant; let's say "The Ninth Street Gallery." The ending letter "Y" could be graphically enhanced by extending in downward and to the left to gracefully underline the entire name. It works. You've probably seen logos that do it. Simple, yet elegant. Good luck with your design!

Build your brand and get noticed with a custom business logo design. Joseph has been helping businesses build their brands and raise awareness by providing professional logo design services for new start ups on a budget.